INVERSA /LEATHERS

This emerging conservation collective is harnessing the unwavering desirability of luxury leather goods to incentivize the removal of non-native species threatening biodiversity.

/BRAND
REFRESH

What began  as a seafood company determined to remove harmful lionfish from the Great Barrier Reef, INVERSA has evolved into global conservation collective and novel supply-chain for exotic leathers  exclusively sourced from invasive species with a growing list of brand partners across luxury fashion and footwear.

/BRAND STRATEGY & DESIGN

Working in tandem with communications firm BPCM, I provided consultation on an updated brand positioning and created a design system and photo art direction to reflect INVERSA’s unique position as a biodiversity restoration effort and purveyor of luxury materials.

/WEB

/SKILLS
AT PLAY

Brand Strategy & Design
Creative & Art Direction
Content Strategy & Production
Presentation Design
Copy Writing
Graphic Design